Featured / Paid Media
A practical pre-launch checklist for paid media
Ten things to settle before budget goes live—from the offer and conversion event to creative ownership and reporting.
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Notes for better marketing decisions.
Practical thinking on campaigns, content, websites, and measurement. Written to be used, not just read.
Paid Media
A practical pre-launch checklist for paid media
Ten things to settle before budget goes live—from the offer and conversion event to creative ownership and reporting.
Read article
Analytics
What a useful marketing measurement plan includes
A plain-language framework for defining conversions, assigning ownership, and making reports useful beyond the marketing team.
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Conversion
Why landing page message match matters
How to carry the promise of an ad or search result through the page, form, and follow-up without creating friction.
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